We will show you how to get more private work.
Estate, divorce, tax appeal, and pre-listing — the assignments where the client pays you direct. We teach the playbook. On paid tiers, we help you execute.
We are not an AMC. We do not order appraisals, collect appraisal fees, or review reports. We help appraisers market for private clients.
Lender files get heavier. Private demand never left.
Fannie Mae and Freddie Mac’s Uniform Appraisal Dataset (UAD) 3.6 is rolling toward lender and UCDP work around November 2, 2026. That date matters if you do mortgage files. It does not rewrite estate, divorce, tax appeal, or pre-listing appraisals — and those clients still need a credible local appraiser.
Stay current on lender work. Build the private side too.
If you do lender work, prepare for UAD 3.6 and your GSE / UCDP requirements. Nothing here asks you to skip that. Private work is the hedge: a book you own, paid direct, outside the AMC portal.
Panel / AMC life
- Fee compressed by the AMC cut
- Portal nagging and status theater
- Endless revision loops
- You don’t own the client relationship
- Volume swings with rates and refinance cycles
- UAD 3.6 / UCDP when it’s lender work
Private work
- No AMC cut — the client pays you direct
- You set the fee and own the relationship
- Attorneys, CPAs, and homeowners who hired you
- Control your turnaround
- Less rate-dependent demand
- No UAD 3.6 on these assignment types
From nearly zero private work to a substantial private book
Dave Lister, SRA, rebuilt his book so private assignments went from nearly zero to a substantial share of the work.
Same license. Different mix. That shift is what Private Appraisal Group is built around — helping appraisers who want more of the work that pays directly and respects professional judgment. No secret shortcut. No clone recipe.
Dave Lister, SRAResidential appraiserLearn free. Get help executing when you want it.
Each tier is a clear job. Start with the weekly newsletter, or subscribe if you want us to write posts, host a local site, or run a monthly improvement plan.
Private Work Newsletter
A short weekly email that teaches how appraisers attract private clients. You learn the playbook. We do not write posts for you on this tier.
No setup fee
- Weekly email newsletter
- How to earn Google reviews for private work
- Google Business Profile basics (Google Maps / local listing)
- How to make a site people and AI can cite
- Estate, divorce, tax appeal, pre-listing tips
- No posts written for you
- No hosted website
Posts
Twice a week we email ready-to-publish updates for your Google Business Profile. You paste and publish — usually a few minutes. No new login.
or $228/yr · No setup fee
- Everything in the newsletter
- Google Business Profile copy 2× per week
- Emailed — you paste and go
- Aimed at estate, divorce, tax appeal, pre-listing
- No portal / no login
- No setup fee
- No hosted website
Site
Posts, plus we build and host a local website so people searching for private appraisals in your county can find you. One member per county.
or $588/yr · +$99 setup on monthly (waived annual)
- Everything in Posts
- Hosted local website we manage
- Service, city, and FAQ pages
- Ongoing content updates
- One member per county
- $99 setup on monthly · waived on annual
- No monthly competitor plan
Edge
Everything in Site, plus a monthly look at nearby competition for private-work searches — and a written plan of what to improve.
or $1,188/yr · +$99 setup on monthly (waived annual)
- Everything in Site
- Monthly competitor analysis
- Local + private-work searches
- Written improvement plan
- What we changed, documented
- $99 setup on monthly · waived on annual
Annual = 12 × monthly: Posts $228/yr · Site $588/yr · Edge $1,188/yr. Annual always waives the $99 Site/Edge setup fee. Cancel anytime.
Reviews, a live local listing, a clear site — and help if you want it.
Private clients — and the attorneys and CPAs who hire for them — start on Google. They read reviews, check your Maps listing, then want a site that says what you do. That is the path. We teach it, and we can run parts of it for you.
Google reviews
A major path to private work. Attorneys, executors, and homeowners check ratings before they call. The newsletter shows how to ask the right way after a completed assignment.
Google Business Profile
Your Google Maps / local listing. Useful posts keep it active for estate, divorce, tax appeal, and pre-listing — not lender-panel noise. Posts membership writes that copy for you.
A clear local website
Service and city pages that say what you do, where you work, and how to hire you. Easier for people — and for AI answers — to cite you accurately.
Optional done-for-you
Learn on the free newsletter. Or have us write the posts, host the site (one member per county), and on Edge send a monthly improvement plan.
We will show you how to get more private work.
Start free with the Private Work Newsletter, or subscribe to Posts, Site, or Edge today.